The Rise (literally) of Detroit-Style Pizza
Classic Marg pan pizza from Dough Club
Move over, thin crust.
Step aside, Neapolitan.
There’s a new hero in town, and it’s risen. It’s fluffy. It’s rectangular. And it’s no joke when we’re talking pizzas.
We’re talking about the infamous Detroit-style pizza, the one that’s stealing hearts (and appetites) everywhere. And at Dough Club, we’re proudly serving it up with a twist that’ll have you rethinking everything you thought you knew about pizza.
But what’s the Hype About Detroit-style pizza?
For the uninitiated, Detroit-style pizza isn’t just pizza, it’s a whole mood. Imagine this: a thick, airy base proofed for 48 hours (yes, two whole days!) until it’s fluffy enough to melt in your mouth yet sturdy enough to carry layers of cheesy, saucy goodness. Unlike your traditional round pie, this one’s rectangular, bold, and unapologetically indulgent.
And the layering? Oh, the layering. Detroit-style pizza flips tradition on its head:
👉 Dough first.
👉 Cheese next.
👉 Sauce last.
This reverse-engineering of pizza perfection creates crispy, caramelized cheese edges that are basically the stuff of dreams, while keeping the center pillowy-soft.
In the UK, where traditional pizza has long reigned, Detroit-style pizza is quickly carving out its own fanbase, with roughly 40% of UK consumers saying they're eager to try this thicker, rectangular, cheese-edged delight when dining out. What’s more, more than 80% of those who do try it end up liking or loving the experience, thanks to its irresistibly crispy edges and fluffy, indulgent base
Why Dough Club Does It Better
Detroit-style pizza may have started in the Motor City, but at Dough Club (est. 2024), we’ve made it our mission to drive it straight into the hearts of pizza lovers everywhere.
Affordable Quality: We have one belief. Great pizza shouldn’t break the bank. Whether you’re grabbing a slice on the go or feeding the fam, you’ll get top-notch Detroit-style flavor at prices that make pizza night an everyday occasion.
Unique Style: With our “dough, cheese, sauce” mantra, every bite is a crispy-soft masterpiece. The edges? Irresistibly crunchy. The middle? Fluffy and flavorful. Basically, pizza nirvana.
Something for Everyone: From classic cheese and pepperoni to bold new flavor combos like the Curry Club and Island Heat (yeah, we have pineapples on it), our menu is packed with options that cater to every craving. High-quality ingredients are a non-negotiable for us.
Perfect for Any Occasion
Late-night cravings? Family movie night? Casual Friday lunch? Detroit-style pizza always fits the bill. Hearty slices and a rich, cheesy base deliver both comfort and flavor in every bite. Plus, it’s rectangular and cut into quarters, so no more fighting over the corner piece!
Join the Club
Detroit-style pizza is officially here to stay, and Dough Club is here to keep the momentum going. Whether you’re a lifelong pizza purist or just pizza-curious, we invite you to taste the difference: fluffy, cheesy, saucy, and satisfying in every way.
Hungry yet? Swing by Dough Club and experience pizza the Detroit way. After all, once you’ve tried it, there’s no going back to “just any pizza.”