Welcome to Dough Club—where flavor meets affordability, and dough takes the spotlight. Let’s get one thing straight: we’re not just slinging any old pizza. We serve Detroit-style pizza, and yes, it’s a thing. A delicious, crispy-edged, airy-centered, square-sliced kind of thing.

So, what makes our pizza different?
Well… it all starts with the dough.

A Detroit Legacy, Now in Manchester

Detroit-style pizza originated in the Motor City in 1946, when a man named Gus Guerra, owner of Buddy’s Rendezvous, created a new kind of pizza using a thick, airy dough pressed into blue steel pans, the kind originally used in Detroit’s auto factories to hold spare parts. These pans, with their straight sides and high edges, helped give the pizza its signature shape and texture.

Instead of placing the sauce first, Guerra and his wife Anna Casardo layered Wisconsin brick cheese directly onto the dough, letting it melt to the edges and caramelise against the sides of the pan, forming the iconic crispy crust known as “frico.” The sauce was ladled on top after baking, earning it the nickname “red top.”

Over the decades, Detroit-style pizza remained a local secret until its recent rise to national and now international fame. Thanks to its addictive texture, crispy edge, airy middle, cheesy underlayer, and bright tomato top, this style has gained cult status among pizza lovers.

Now, nearly 80 years after its invention, you can enjoy authentic Detroit-style pizza in Manchester, lovingly handcrafted at Dough Club, using the same time-honoured principles: a square steel pan, 48-hour proofed dough, halal ingredients, and a signature layering technique that stays true to the Motor City’s roots.

The Build: A Layered Love Story

Detroit-style is all about the order of things.
At Dough Club, we do it like this:

We flip the traditional pizza formula on its head. First, the dough, proofed for 48 hours to get that light, airy texture that crunches outside and melts inside. Then comes the cheese, spread to the very edge so it caramelises against the pan. Finally, a rich tomato sauce poured over the top.

It’s unorthodox. It’s glorious.

What to Expect at Dough Club

Picture this:

That signature fluffy base
Crispy cheese crust hugging the pan
Zingy tomato sauce dripping from the top
Iconic toppings like Sweet Peps and Smoky Chick, full of flavour and halal-friendly
This isn’t your standard pizza; it’s an experience, ready to whisk you to Detroit with every bite.. Each slice is thick enough to satisfy, yet light enough to make you come back for another.

The Price is Right

Let’s be honest, great pizza shouldn’t come with a side of guilt.

At Dough Club, we serve top-quality Detroit-style pizza at prices that won’t hurt your wallet or your hips. Whether you're just popping in for a cheeky slice or ordering a whole pan for your crew, we’ve made deliciousness accessible.

Our Brand Ethos: Big on Flavor, Light on Fuss

We’re here for:

Pizza nights that turn into traditions
Bite-sized joy on your lunch break
Affordable indulgence, without compromise

Dough Club is where quality meets comfort—and where the dough is more than a base. It’s the hero.

Final Crust Words

So now you know:
The dough isn’t just dough.
It’s a story. A process. A flavor-building journey that ends in that perfect crispy-bottomed, fluffy-topped, sauce-drenched square of joy.

This isn’t your average pizza. It’s a movement.
A cult-worthy corner of the pizza world where cheese hits the crust, sauce crowns the top, and tradition gets turned on its head—in the best way possible.

Hungry yet?
Join the Club. Join the cult. 🍕

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A Day in the Life of Dough